How We Make Money
At CasinoAlpha, we work as an affiliate marketing entity under Extremoo Marketing SRL. Extremoo’s company registration number is J23/6289/2017 with the VAT code RO38630895, under the Romanian economic legal framework. We earn referral commissions from casinos when our users sign up on sites through our links, and this is our business model.
We focus on our business model of receiving referral commissions from licensed casino operators when Canadian players use our links to sign up and meet specific activity conditions that our partnership relationships require.
If you click on one of our links from any operator with a license from our site, we may receive a commission. The amount we might receive from casinos is not the same, and it can be different. It ranges from fixed Cost Per Acquisition CPA fees to Revenue Share percentages based on operator earnings.
Since we commit to the ASA Code conditions, we fully display our affiliate status on every page where we insert links to casinos. This means that Canadian players will see these messages from the beginning, before accessing promotional content, and they know about it before looking through our site or clicking the links and playing at a casino.
How Do Affiliate Links Work?
The moment you click a casino link on CasinoAlpha CA, starts a precise technical process. A data file, commonly known as a “tracking cookie”, is placed in your browser, carrying a unique tracking ID. Besides this ID, a unique timestamp and referral source are also added to your browser.
For affiliate links, you should know that the tracking cookies can be active from 30 to 90 days in your browser, and this is a standard period. So, if you use the links from our site to sign up at a casino, the operator is aware that you used it, and how long you stay on the site and play will reflect on the amount that represents our commission total.
What you should know about commission totals is that they only activate when you accomplish certain criteria, like depositing above a required minimum, placing a certain number of bets, or playing through a specific amount.
None of these actions means extra payments or fees apart from what you invest in the casino site. So, the amounts remain the same no matter if you choose to enter the casino site using the link from us or access it directly in the browser.
What This Means for You
In our business model, we offer players from Canada casino reviews that are honest and detailed. We create these casino analyses by using the funds we receive from the Canadian operators with whom we have financial deals.
All the content on CasinoAlpha CA is free to use, and you can fully access it. We have hundreds of online casino reviews, and casino comparison or analysis articles, all created by our authors who are experts in this industry.
So, we are relying on you, the user, to be able to keep going and make our business sustainable.
In case we list Canadian casinos that are poor just to earn a commission, the consequences are that our users leave, and we will not have any revenue. To avoid this, we strive to make fair assessments and give you honest casino recommendations. We serve your interests as a Canadian player and make our business viable.
By applying the 47-factor methodology we use when creating casino reviews, you can avoid the casinos from Canada we flag as problematic or unfair.
Our Editorial Independence
As part of our commitment to the guidelines from ASA, CasinoAlpha CA applies a separation between the commercial relationships and our work as editors. With Tudor Turiceanu as our CEO and Chief Editor, we offer the final verdicts in every casino rating, casino review, and any related content. The commercial team is not involved in any conclusions that our casino review experts add.
We maintain documented proof of independence, including the partnership offers we rejected from operators from Canada that failed our quality standards, even if they were offering substantial commission increases. We have published negative reviews of partners from Canada who have been paying significant amounts in our deals. We keep a record of resisting the financial pressure to unorganically improve the scores that we give.
For every Canadian licensed casino on our site, we use 47 factors to analyze and focus on categories like gambler security (particularly GamTalk, GamStop), payment options (focused on the CA’s most used payment options), promotions that are within the imposed Canadian limits, game variety, customer support, and the casino site’s user experience. The team of reviewers is not aware of the exact amounts we receive from the commissions, which minimises the bias, and follows the ASA objectivity requirements. See more in our Editorial Policy.
Commissions Received Do NOT Influence Our Ratings
You should know that we can allocate the highest ratings to Canadian casinos that are not even our affiliate partners. AT the same time, some casinos that pay us the highest amount can have medium or even low ratings. You can check this distribution and the differences between our editorial outcomes and our financial gain.
To create our casino reviews, we involve 2 members from our team, and our Chief Editor gives the final approval. In this process, we look to see if the ratings correctly match the documentation we created when we tested the Canadian casinos with a normal player account. The tests we completed are above the financial incentive we receive, and the editorial conclusions are more important than any revenue change.
We did not accept offers from casino operators that proposed high commissions in exchange for the best ratings or preferential placement in our CA casino ranks. This proves our editorial standards are above any financial deal that might be in our immediate advantage.
Our Relationship with Canadian Casino Operators
We can have business relationships with licensed casinos that create specific and unique affiliate links with us, yet the technicalities and deals must follow the Canadian license guidelines. Any partner and any offer cannot influence the averages we give as casino ratings. This is applicable to the positive reviews, comments, their wish for us to delete negative inputs, or any other means to circumvent our editorial independence in any manner.
The Canadian casinos’ partnership managers can only communicate with our commercial representatives. They cannot discuss with our casino reviewers. The writers and editors work independently of any financial deal or negotiation. Technical inquiries, like game counts, license verification, and GAMSTOP integration checks, occur through formal channel checks.
In the situation where one active partner does not follow the Canadian license directives or lowers the quality of their service to what we consider subpar, we do not continue with that partnership until they make the appropriate changes. We only reactivate our texts after we have completed the re-review of the Canadian casino again, and use the same 47 steps to do it.
What We DON’T Do
To remain and follow the Canadian license compliance, we will not apply the following practices:
- Placing Canadian casinos high on our site after receiving payments. We use our methodology to do this, and do not consider the payment we receive.
- No casino brand can buy positive comments and/or ratings.
- If the commission increases but the service stays the same on your side, our rating will not increase. Financial gain does not change our ratings. Neither does financial loss.
- We are transparent about the financial deals we have, and we will never hide that from our users.
- We apply the same testing method to both partner Canadian casinos and those brands that are not our partners and with which we do not have any business connections.
- If we have a negative review or conclusion about a casino brand, we will always publish it until we have seen that they have fixed the issue we uncovered.
When content is made, these rules are followed by everyone in the team. The editorial team makes sure that the rules are followed by peer reviewing the documentation and the final cut of our texts. These rules can’t be broken by any exception.
How Our Independence Benefits You, the Canadian Gambler
Since we work in an objective, fact-based manner, you get the following benefits when you use our Canadian service.
You Have Access to Honest Warnings
If there is any danger to you, we will warn you of the potential dangers of a casino in Canada, even if they are our partner. These signs can vary, from payment delays, unfair bonus terms, poor customer service, GAMSTOP integration issues, and license condition breaches. Our ultimate goal is to protect those Canadian players who use our site and services.
We Focus on Quality
We put your safety as a player first in our recommendations and look at the license compliance, bonus terms, advertising standards, and gameplay quality. These are more important to us than the financial gain we have from a paying casino partner from Canada.
We Look for Long-term Value
Throughout the years, we have remained consistent in terms of how we conduct our business and the way we write our content. We are looking for a long-term approach where you check in with us to get the best deals. We will be fair and transparent to you because if you stop trusting our recommendations, our business model will fail.
License Compliance
The most important part of our casino evaluation is to see if the casino site has an active license for Canada. This applies to any casino you see listed on our site. If a site fails to meet the regulatory standards, we do not publish it on our site.
CasinoAlpha’s Regulatory Compliance
We use three main sources of regulatory compliance directives when creating our analysis for Canada.
ASA Guidelines
When we disclose information that you have to know about, we follow the Canadian Code of Advertising Standards. These directives are adapted to gambling affiliate marketing. We make it very clear what our business relationship is with Canadian casino operators and what our affiliate status is with them.
CA Consumer Protection Act
We follow Canadian laws that protect consumers, especially the Competition Act and Ad Standards about disclosing information. Under these frameworks we have to be honest and open about any business relationships we have with our partners, including how we make money from referrals.
Data Protection
We follow Canadian privacy laws, especially PIPEDA and CASL, when we use cookies and tracking. Our Privacy Policy mentions clearly how and why we collect data, and we get meaningful consent when we need it.
Updates to This Policy
Last Updated: 2026
Review Schedule
Every year, we update this policy, but this depends on whether we change our business model, if there are any updates to the Canadian gambling requirements, the licenses’ guidelines, or how we change our decision-making regarding the affiliate relationships we have.
We keep a close eye on licence consultations, ASA decisions, and changes to Canadian advertising standards. We update this policy as needed to make sure we follow Canadian advertising rules. If you have any questions, you can use the form from the Contact Us page to get in touch.
Policy Authority: Maintained by Extremoo Marketing SRL under ASA, and Canadian consumer protection law compliance.