Advertiser Disclosure | CasinoAlpha Canada

We make the Canadian online casino niche easier to understand by being clear, accurate, and fair. Find out how our advertiser disclosure page explains our unbiased reviews, affiliate partnerships, and dedication to providing independent content.

How We Make Money

At CasinoAlpha, we work as an affiliate marketing entity under Extremoo Marketing SRL. Extremoo’s company registration number is J23/6289/2017 with the VAT code RO38630895, under the Romanian economic legal framework.

Canadian players will see the advertiser disclosure messages from the beginning, before accessing promotional content, and they will be aware of them before browsing our site or clicking on links and playing at a casino.

How Do Affiliate Links Work?

The moment you click a casino link on CasinoAlpha CA, a precise technical process starts:

For affiliate links, you should know that the tracking cookies can be active from 30 to 90 days in your browser (standard period).

If you use the links from our site to sign up for a casino, the operator will be aware of your activity. How long you stay on the site and play will reflect on the amount that represents our commission total.

What you should know about commission totals is that they only activate when you accomplish certain criteria (depositing above a required minimum, placing a certain number of bets, or playing through a specific amount).

None of these actions means extra payments or fees apart from what you invest in the casino site.

What This Means for You

We are relying on you, the user, to be able to keep going and make our business sustainable.

In case we list Canadian casinos that are poor just to earn a commission, the consequences are that our users leave, and we will not have any revenue. To avoid this, we strive to make fair assessments and give you honest casino recommendations.

By applying the 47-factor methodology we use when creating casino reviews, you can avoid the casinos from Canada we flag as problematic or unfair.

Our Editorial Independence

As part of our commitment to the guidelines from ASA, CasinoAlpha CA applies a separation between the commercial relationships and our work as editors.

With Tudor Turiceanu as our Chief Editor, we offer the final verdicts in every:

The commercial team is not involved in any conclusions that our casino review experts add.

We maintain documented proof of independence, including the partnership offers we rejected from operators from Canada that failed our quality standards, even if they were offering substantial commission increases.

For every Canadian licensed casino on our site, we use 47 factors to analyze and focus on categories like:

The team of reviewers is not aware of the exact amounts we receive from the commissions, which minimises the bias, and follows the ASA objectivity requirements. See more in our Editorial Policy.

Commissions Received Do NOT Influence Our Ratings

You should know that we can allocate the highest ratings to Canadian casinos that are not even our affiliate partners. At the same time, some casinos that pay us the highest amount can have medium or even low ratings.

We did not accept offers from casino operators that proposed high commissions in exchange for the best ratings or preferential placement in our CA casino ranks.

This proves our editorial standards are above any financial deal that might be in our immediate advantage.

Our Relationship with Canadian Casino Operators

We can have business relationships with licensed casinos that create specific and unique affiliate links with us, yet the technicalities and deals must follow the Canadian license guidelines.

What We DON’T Do

To remain and follow the Canadian license compliance, we will not apply the following practices:

  1. Placing Canadian casinos high on our site after receiving payments. We use our methodology to do this, and do not consider the payment we receive.
  2. No casino brand can buy positive comments and/or ratings.
  3. If the commission increases but the service stays the same on your side, our rating will not increase. Financial gain does not change our ratings. Neither does financial loss.
  4. We are transparent about the financial deals we have, and we will never hide that from our users.
  5. We apply the same testing method to both partner Canadian casinos and those brands that are not our partners and with which we do not have any business connections.
  6. If we have a negative review or conclusion about a casino brand, we will always publish it until we have seen that they have fixed the issue we uncovered.

When content is made, these rules are followed by everyone in the team. The editorial team makes sure that the rules are followed by peer reviewing the documentation and the final cut of our texts.

How Our Independence Benefits You, the Canadian Gambler

Since we work in an objective, fact-based manner, you get the following benefits when you use our Canadian service.

You Have Access to Honest Warnings

If there is any danger to you, we will warn you of the potential dangers of a casino in Canada, even if they are our partner. These signs can vary, from payment delays, unfair bonus terms, poor customer service, GAMSTOP integration issues, and license condition breaches. Our ultimate goal is to protect those Canadian players who use our site and services.

We Focus on Quality

We put your safety as a player first in our recommendations and look at the license compliance, bonus terms, advertising standards, and gameplay quality. These are more important to us than the financial gain we have from a paying casino partner from Canada.

We Look for Long-term Value

Throughout the years, we have remained consistent in terms of how we conduct our business and the way we write our content. We are looking for a long-term approach where you check in with us to get the best deals. We will be fair and transparent to you because if you stop trusting our recommendations, our business model will fail.

License Compliance

The most important part of our casino evaluation is to see if the casino site has an active license for Canada. This applies to any casino you see listed on our site. If a site fails to meet the regulatory standards, we do not publish it on our site.

CasinoAlpha’s Regulatory Compliance

We use three main sources of regulatory compliance directives when creating our analysis for Canada.

ASA Guidelines

When we disclose information that you have to know about, we follow the Canadian Code of Advertising Standards. These directives are adapted to gambling affiliate marketing.

We make it very clear what our business relationship is with Canadian casino operators and what our affiliate status is with them.

CA Consumer Protection Act

We follow Canadian laws that protect consumers, especially the Competition Act and Ad Standards about disclosing information.

Under these frameworks we have to be honest and open about any business relationships we have with our partners, including how we make money from referrals.

Data Protection

We follow Canadian privacy laws, especially PIPEDA and CASL, when we use cookies and tracking. Our Privacy Policy mentions clearly how and why we collect data, and we get meaningful consent when we need it.

Updates to This Policy

Review Schedule

Every year, we update this policy, but this depends on:

We keep a close eye on licence consultations, ASA decisions, and changes to Canadian advertising standards. We update this policy as needed to make sure we follow Canadian advertising rules. If you have any questions, you can use the form from the Contact Us page to get in touch.

Policy Authority:

Maintained by Extremoo Marketing SRL under ASA, and Canadian consumer protection law compliance.