About Us

CasinoAlpha CA is an independent iGaming affiliate. Our main goal is to present clear, honest casino reviews for Canadian players as well as promoting responsible gambling behaviour.

Who We Are

CasinoAlpha is a completely independent website that reviews online casinos. Its parent company is Extremoo Marketing SRL with legal identifier J23/6289/2017 and VAT code RO38630895. We are classified as an affiliate information provider. The main attribute of our business model focuses on transparency. This is why we disclose all commission relationships while maintaining editorial independence as core operational principle.

We founded our organisation in 2016. Ever since then it has evolved into a trusted resource with quantifiable attributes that prove our expertise:

Our Canadian platform’s focus is evaluating casinos on different provincial frameworks. We emphasize on C$ support, compatibility of Canadian payment options (includes Interac e-Transfer and Interac) and casinos with licenses. This is our compromise over mere marketing metrics.

We cover 3 main aspects: player empowerment using data-driven analysis, player protection over revenue generation and editorial freedom over financial incentives. We have documented instances of rejecting offers from casinos that offered commissions but they didn’t meet our standards.

We stand out from the rest with our 47-factors methodology. We apply it to six great categories emphasising important aspects for Canadian players: C$ availability, support of Canadian payment methods (especially e-Transfer), and customer service that understands Canadian player needs. Also, we focus on compliance with responsible gaming norms, verification of licenses and valid international licenses for casinos that serve Canadian provinces.

Each review we write goes through several verification phases: examination by dual analysts, verification of license status, CEO-level final approval. Afterwards it has regular update periods so the casinos serving Canadian players reflect operational changes.

We use our expertise to understand the unique Canadian gambling market where online casino licensing operates primarily through international authorities. Canadian players can join casinos that integrate seamlessly with the Canadian banking system. This is applied mostly to Interac payment systems which are popular in this country and comply with the regulations applied in the provinces.

What We Do

Our catalog of services is divided into 4 main categories. Each one is made to meet Canadian players’ needs.

Casino Review Service

We use our 47-factor methodology on 6 great aspects focused on Canadian players:

  1. We evaluate safety: We ensure casinos have got SSL, data protection and fair gaming certificates. We verify licenses from well-known international entities like MGA, UKGC, Gibraltar and Curazao.
  2. We study payment choices: The main aspects we cover are the fee system, withdrawal limits with Canadian payment options and payout speed. The methods we evaluate are bank transfers, e-wallets, credit cards, Interac e-Transfer, Interac and supporting C$.
  3. We review the selection of games: Our experts check RPT disclosures, quality and quantity. They also check the software developer’s reputation and if the game variety is appealing to Canadian players.
  4. We evaluate bonus conditions: Whether it is rollovers, C$ currency terms, limits for withdrawing or the potential of realistic conversions, we cover them all. We dissect the bonus structures to see if they’re Canadian-friendly.
  5. We dive into customer service: We make sure if users have access to live chat and the quality of the email responses we get. Our experts verify if the staff is available on Canadian time-zones. We ensure support understands the Canadian banking system and its regulations.
  6. We revise the users’ experience: We verify if there’s a display for C$ currency. Our experts test the site’s performance in Canada. We also verify other aspects like mobile optimisation and intuitiveness of interface design.

Two professionals study carefully each review. We apply several stages of verification to confirm the license’s status. Then our CEO gives the approval for publishing.

Bonus Analysis Service

Our experts create accounts from Canada and deposit using C$. Then we use the bonus just like any regular player, claiming offers and completing the wagering. We cash out our winnings using Canadian payment methods including Interac and e-Transfer because they’re popular among Canadian players.

This is practical because we reveal hidden limitations like high rollovers, if games contributions are manipulated or if the casino uses time pressure strategies. We translate all technical terms for players to show them the amount of money that can be turned to cash for withdrawing in C$.

Ranking and Comparison Service

Our method of 47-factors focuses heavily on player protection, credibility of licenses and if they’re compatible with Canadian players:

We separate all ranking categories so that players receive relevant recommendations.

Player Education Service

We divide our content in 4 sections: player guides that cover choosing casinos for Canadian players and help with the licenses. We write to understand the license requirements by province and learn how to manage your bankroll in C$. We explore provincial gambling regulations and learn how to make the most of Interac benefits.

  1. We have legal guides with details of the Canadian gambling legal panorama.
  2. We cover regulatory variations, the players rights when they use a licensed operator and everything about the responsible gambling structure.
  3. We have responsible gambling resources to identify issues like addiction warning signs and if there’s self-exclusion options available for Canadians.
  4. We have support services for Canadians. We have insights to expose house edge calculations, concerns regarding RTP manipulation, the psychology behind bonus terms and friction tactics on withdrawal that affect Canadian players.

Markets & Coverage

Our geographic presence can be found in different markets. Canada represents our North American operation.

Canadian Provinces and Territories

Online casino gambling is under federal criminal code provisions. This allows residents of British Columbia, Alberta, Saskatchewan, Manitoba, New Brunswick, Nova Scotia, Prince Edward Island, Newfoundland and Labrador, Yukon, Northwest Territories, and Nunavut to access international licensed operators.

We have focused our content for these locations. We evaluate international operators with a criteria that’s important to Canadian players: reputable licenses from MGA, UKGC, GRA or Curaçao. We verify if they fully support C$ and the compatibility of Canadian payment methods, especially Interac e-Transfer and Interac. We focus on whether the customer assistance understands the Canadian banking system, its regulatory context and if they’re available on EST, CST, PST and MST timezones. Additionally we verify other aspects like mobile optimisation and fair bonus terms that can be applied to transactions with C$.

Our content uses Canadian English spelling and grammar conventions. We emphasize payment methods that are accessible for Canadian players. We mostly focus on the Interac system and display all values in Canadian dollars (C$).

Provincial Compliance Compromise

We keep strict adherence to provincial regulations and do not promote unlicensed operators to jurisdictions that require specific licensing.

Extremoo Marketing Group Parent Company

Extremoo Marketing SRL is our parent company, and provides the legal and organisational structure for CasinoAlpha CA. The corporate registration includes Romanian jurisdiction establishment with company number J23/6289/2017, VAT identification code RO38630895, and WIPO trademark registration under index code M 2021 05253. What these legal identifiers establish is our legitimate business status recognised internationally.

Since 2016, we’ve specialised in gambling performance marketing, but we do it differently. Most affiliates will promote anything that pays well, but we actually turn down partnerships if the operator doesn’t meet our standards. It may cost us money, but it’s kept our reputation intact.

The corporate specialisation centres on digital marketing services within the online gambling sector, where we’ve developed relationships with over 600 casino operators globally while maintaining editorial independence that prevents partnership influence on content ratings, especially when evaluating operators for Canadian players who require trustworthy guidance that respects provincial licensing requirements. See more about our Editorial Policy.

Our business ethics include keeping clearness with comprehensive commission disclosure on all pages that have affiliate links. We keep our editorial independence and we show it by revealing partnership rejections with operators that didn’t meet our standards or didn’t have valid licenses for their markets. We strongly follow regulations to ensure we respect the provincial licensing requirements. Our business model is structured on choosing reader-first priority and around building trust with Canadian players over any conversion optimisation.

So these ethical principles are reflected on:

  1. Rejecting association proposals of unlicensed operators that offered high sums of money just to get access to Canadian players.
  2. Publishing critical reviews of partners already paying because their service quality declined
  3. Keeping negative ratings for casinos despite we were offered improved commissions terms
  4. Offering geotargeted content to ensure Canadian residents see recommendations only from licensed casinos.

The corporate verification includes Dun & Bradstreet business directory listing providing third-party legitimacy confirmation. WIPO trademark protection establishes our intellectual rights. We have standard corporate administration that includes financial auditing and following tax rules. These verification sources allow Canadian collaborators to confirm we are operating legitimately.

Extremoo’s affiliate business model is based on clear commission structures. We get referral fees when users of our site sign up at casinos we’ve reviewed through our links. We need to be open about this deal. Our code of ethics makes sure that the possibility of commissions doesn’t affect how we rate operators or lead us to promote unlicensed operators to Canadians. Our 47-factor scoring system applies equally to all operators, regardless of whether they are partners or what commission rates they offer.

Work With Us

CasinoAlpha is continuously seeking talented professionals whose expertise aligns with our player-first mission. We focus on those who can understand the Canadian gambling market, other provincial regulatory variations, and international multi-jurisdictional licensing frameworks.

We value merit-based advancement, flexibility of working from home (including Canada-based positions), continuous professional growth and ethical foundation. They need to understand that we choose player protection and following the rules over revenue optimisation.

We hire a lot of different roles. We include casino analysts with expertise on multi-jurisdictional licensing, knowledge of regulations and the Canadian banking systems. We also hire content writers that are fluent in Canadian English, experts on legal regulations, provincial variations as well as international legal systems. We also hire SEO specialists and analysts familiar with sport betting that have knowledge of international bookmaker operations.

We offer competitive pay in C$ with performance bonuses and work from home options that don’t depend on where you live (Canadian time zone roles are available in EST, CST, MST, and PST). We support professional development and real contribution to Canadian player safety and following the laws instead of just conversion optimisation. Want to join us? Write to us using the contact form on our contact page!

Additional Canadian Gambling Resources

National Resources

Provincial Resources

British Columbia

Alberta

Manitoba

Saskatchewan

Nova Scotia

New Brunswick

Newfoundland and Labrador

Prince Edward Island

About Us | CasinoAlpha CA